|Type of communication||Questions adressed||Objective||Time-character||Example|
|Person- orientated communication (POC)||
Who are you?
How are you?
What role do you want to take?
What role do you want me to take?
|Development of personal relationship; building up mutual trust and understanding||Permanent||
General product quality issues;|
Discussions of general needs and wishes;
|Problem- orientated communication (PrOC)||
What is your problem?
What do you want me to do?
|Acute problem that needs attention and resolving||Momentary, transitory||
Analysis and solution of a herd fertility problem.|
Application of "Blitz-Therapy"
|Solution- orientated communication (SOC)||
What are our goals?
How can we improve your performance?
|Addressing longstanding problems; improving performance||Long-term||
Installing a herd health scheme or a HACCP-like quality risk management approach.|
Constant monitoring of SCC with an intervention level